Our campaigns take a strengths-based approach to celebrating First Nations, Inuit and Métis women, and 2SLGBTQQIA folks who are actively shaping our communities from coast to coast to coast. Their experiences are diverse. Their contributions are valued. Their strengths are inspiring.
About Our Campaigns
Les Femmes Michif Otipemisiwak (LFMO) launched its first national campaign in 2019, She is Indigenous. This campaign was developed through a series of discussions with national and provincial Indigenous advisory groups concerned with and working towards reducing violence against Indigenous women and girls. What came out of their expertise and guidance is a campaign approach that shares and amplifies the voices and stories of Indigenous women, trans, non-binary and 2SLGBTQQIA+ folks as a way of challenging the negative stereotypes held by non-Indigenous Canadians.
She is Indigenous launched with nine campaign videos and continued to grow as a grassroots social media campaign, celebrating new stories of Indigenous women every week. Stories were submitted regularly by community members and over 300 women were recognized on social media.
To build on and grow the success of our first campaign, the Ready 2 Listen campaign was developed. This campaign takes a strengths-based approach to inspiring Indigenous youth and countering anti-Indigenous racism through first-person storytelling. Each person was asked to share a story of pride from their journey and to talk about the challenges they faced along the way. It also includes educational resources for Indigenous and non-Indigenous peoples about First Nations, Inuit and Métis culture, 2SLGBTQQIA+ identities and countering online hate. This campaign was funded with support from Heritage Canada.
Listen to and download You are the Fire, the She is Indigenous campaign song, by Summer Sage–Laura Langstaff and Melissa Hall.
Who We Are
Les Femmes Michif Otipemisiwak, the national Indigenous organization representing Women of the Métis Nation, developed its awareness campaigns in partnership with National Indigenous Organizations.