Les Femmes Michif Otipemisiwak (LFMO) launched its first national campaign in 2019, She is Indigenous. This campaign was developed through a series of discussions with national and provincial Indigenous advisory groups concerned with and working towards reducing violence against Indigenous women and girls. What came out of their expertise and guidance is a campaign approach that shares and amplifies the voices and stories of Indigenous women, trans, non-binary and 2SLGBTQQIA+ folks as a way of challenging the negative stereotypes held by non-Indigenous Canadians.

She is Indigenous launched with nine campaign videos and continued to grow as a grassroots social media campaign, celebrating new stories of Indigenous women every week. Stories were submitted regularly by community members and over 300 women were recognized on social media.

To build on and grow the success of our first campaign, the Ready 2 Listen campaign was developed. This campaign takes a strengths-based approach to inspiring Indigenous youth and countering anti-Indigenous racism through first-person storytelling. Each person was asked to share a story of pride from their journey and to talk about the challenges they faced along the way. It also includes educational resources for Indigenous and non-Indigenous peoples about First Nations, Inuit and Métis culture, 2SLGBTQQIA+ identities and countering online hate. This campaign was funded with support from Heritage Canada.